- Margot’s project “Actions speak louder than words”
The proposed digital narrative: The idea of producing the multiplayers game is interesting and possibly achievable. I noticed one major issue with regard to game designing. This project might require Margot to spend lots of time on interface and the whole content. My suggestion before starting to write up the project proposal, Margot might test her ideas with game lovers. Given the fact that I do not like playing online games, Margot might briefly discuss with our classmates like Stella and Lisa, who are addicted to games and also specialising in picking up games to play. They might be able to give some more inputs in terms of content and the way her game should be designed to fulfil the target audience’s needs.
Besides, I am wondering how the game will be interacted by the players and what are the processes of competing with other opponents in the game especially designing the ending. Making players becomes addicted or undertake the enjoyment are also essential during game development, and this might be an idea for Margot to think. Some games are produced, but could not attract players since its aesthetic or ideology do not match the player’s expectation and it might be difficult to play.
- Mona’s project “What if one day there is no more infant formula for ‘your’ baby?”
The Presentation: Mona has explained her project format clearly based on her narrative and she will produce a web documentary portraying the Daigou issue demanding Chinese mothers to fervently support local products and the government to hold accountability. I like the fact that Mona has brought up a few examples of the projects that can provide her with some sorts of ideas for production design like Klynt. From my perspective, Mona should have arranged the slides presentation carefully, the fonts and images were not well organised, this results in less attraction of the material projecting on the screen.
The proposed digital narrative: I do like the idea of producing the web documentary to make a social impact due to the fact that this project will be beneficial to enhance the local products. However, I am a bit confused with the content. Based on my understanding from the pitching is that there are many agencies buying infant formulas from Australia and selling back to China, and this has reduced the local infant formulas demand. Therefore, Mona wants to produce a web documentary explaining the crisis and impacts of the reduction of local formulas due to overloaded imported formula milk. Mona might also have to look at a different perspective by focusing on the quality of the local formula. Chinese mothers, who can afford buying imported milk from Australia, might rely on the high-quality products rather than the domestic one. If there is an evidence indicating that the quality of local infant formulas is as good as the Australia’s, this project will become more interesting. I suggest Mona to search more detailed information and data of this controversial problem because it is sensitive and needs to have a clear elaboration. She can access the current news following this link.
In terms of format and medium for this project, it would be nice if Mona can produce a viral video telling the risks of using Daigou service and products (there should be reports or studies). Chinese mothers tends to highly value Australia’s products owing to their peer and society influence, but how to change this perception? Thus, the viral video incorporating funny content with educational messages about local infant formulas might be effective to change Chinese’s perception and also request the local government to intervene. The more reach of the viral video on social media, the more influential the video is. This might quickly make a positive change as Mona’s goal.
- Shenna’s project “Samsara”
The presentation: Shena delivered the plan of her project with a well-designed, but she should have used eyes contact while presenting and her voice should be clearer and louder. Shena would like to produce a Role-Playing game (RPG) that is about a character using a mysterious book to rescue her close friend from the car accident. This kind of interactive game allows players to choose options differently in order to set the endings.
The proposed digital narrative: The content of Shena’s project appears to be amazing to me by having a precise story line. I would like to know her project target audience and the significant of the project. It sounds to me that the project is more likely to attract female players rather than male. The integration of male character in the game might be able to expand the target audience and Shena can possibly incorporate other characters who challenge the main character in helping her friends. It is like the turning point of the story.
Regardless of her content development, I am wondering how will Shena design the game? whether or not, it can be played by multiple players? Designing a game requires lots of efforts and skills in drawing or developing, and this might be a concern. I would be more excited to watch a short film of this story rather than playing the game. The combination of fantasy and imaginary story is more likely to grab the audience’s attention. Shena might think about making a short film if she finds it difficult to design an online game, and of course I am one of her fan. I suggest the Lynda.com website for Shena to explore the RPG design, it might be useful for her to think critically and carefully in employing this technology.
- Zhexiong (Lynn) ’s project “Butterfly Effect”
The Presentation: Lynn presented his short film concept clearly which will be having multilinear stories. This project consists of 6 storylines following the example of the famous film “11:14”. Two points for Lynn to improve are the font size and eyes contact while pitching his ideas. It would be much better for Lynn to make the presentation becomes more interesting if he increased the font size and also reduce the text. This will be much easier for viewers to read and to fully concentrate on his presentation. There were lots of wordings, within a 3mn presentation, the audience mostly wants to listen to a short and simple message. Making eyes contact with other classmates is important to ensure that everyone is engaged with him, but during his presentation, I noticed that he seemingly looked at the lecturers only.
The proposed digital narrative: The idea of filming the multiple stories is creative and fabulous. I could imagine how the six stories link together based on the information I read on the slides. The most startling thing about the project is that Lynn is inspired to produce this film after watching many multiple stories movies, this can be beneficial for him to adapt the great techniques and also content development in terms of writing a screenplay from those award winning films. However, I think that Lynn might have to find a way to keep audience’s attention and interest while watching the consecutive six climax points, showing all problems. The overarching goal of the film is to retain the audience’s attention and audiences do want to have a mixture of feelings including but not limited to comedy, romantic, problem while watching. Therefore, Lynn might have to deeply think about inserting different components in the scripts to provide the audience with different feelings in one film. On behalf of the audience, I would love to watch Lynn’s film by having a humor segment without conversation. He probably can incorporate the daily funny things that make people laugh uproariously.
There is a book called ‘Alternative Scriptwriting: Beyond the Hollywood Formula’ by Ken and Jeff (2013), Lynn might gain more understanding of how to creatively write the script for his short film in addition to the previous knowledge from the story, genre, and medium course.
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